Ongoing campaign

Play for Pleasure

Because safe intimacy can still be exciting, confident and full of connection.

About the campaign

Play for Pleasure is Fire’s campaign to make conversations about intimacy, pleasure and protection more open, positive and useful — for adults who want both safety and enjoyment.

Through community chats, expert-led tips and playful quizzes, we’re building a space where people can learn, ask questions and feel confident choosing protection that fits their lives.

Intimacy quiz

What's your intimacy style?

Question 1 of 4

What helps you feel most connected during intimate moments?

Full privacy and anonymity.

Keep the pleasure conversation going.

Join the Fire WhatsApp community for expert intimacy tips, campaign updates, and a safe space to ask questions without judgment.

Join the community

Real conversations

Practical and relatable intimacy discussions.

Expert insights

Guidance from trusted intimacy and sexual-health educators.

Exclusive updates

Campaign news, event information and participation opportunities.

Fun interaction

Quizzes, polls, conversation prompts and community activities.

Ready to Play for Pleasure?

Join a community where pleasure, protection and honest conversations belong together.

For adults 18 and over. Condoms reduce but do not eliminate the risk of pregnancy and sexually transmitted infections. Always follow the instructions on the pack.

FAQs

Still curious? Here are the questions we get asked most.

When used correctly and consistently, condoms are highly effective at reducing the risk of pregnancy and many sexually transmitted infections. Always check the pack for instructions, the expiry date, and use a new condom every time.